Own A Pedego Business

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Thanks for looking into the Pedego store opportunity. It’s my dream that you’ll discover the same joy and satisfaction that I’ve found in this business.

In 2008, my best friend Terry and I sat down for lunch, and Pedego was born on the back of a napkin – literally. Neither of us could have imagined it would grow into what it is today.

Four years later, a Pedego customer loved the brand so much that he opened the first Pedego store in Huntington Beach, CA. Since then, over 100 Pedego stores have sprung up all over the world.

Today, Pedego is the number one brand of electric bikes in America (according to Navigant Research). The electric bicycle industry is booming, and we’re well positioned to capitalize on this exciting growth opportunity.

With your help, we can take something good and make it truly great!


Don DiCostanzo
Don DiCostanzo
Chief Executive Officer
Don DiCostanzo

Rock-Solid Foundation

The success of Pedego is built on the foundation of two basic principles:

Delight Our Customers

Going above and beyond to delight
customers is more than a goal.
It’s a promise!


Without Pedego stores, there
would be no Pedego.
Their success comes first.



The secret to unleashing your full business potential is to put your heart into it. Owning a Pedego Store is something you can be passionate about – it’s both enjoyable and fulfilling.

It feels good to see the smile on a customer’s face, or to hear how riding a Pedego has touched somebody’s life.

And it’s fun! At Pedego, we’re serious about fun. We believe it’s the key to long and lasting happiness. And isn’t that what life is all about?

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The electric bike business is booming! You’re in the right place, at the right time, to get in on the ground floor of a promising young industry. Working together, we’re in a position to dominate the marketplace. An opportunity this good may only come once in a lifetime!

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Baby Boomers are the most attractive market segment of all time! Pedego was founded by baby boomers, for baby boomers; so we understand what they want, and we know how to give it to them. The “forever young” generation is doing everything they possibly can to fight aging, and riding a Pedego is a perfect way for boomers to remain active and healthy, and feel young again!

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Every product has a predictable life cycle. In the introduction stage, awareness is limited and sales volume is low. In the maturity stage, competition is fierce and profits decline. Electric Bikes are now entering the growth stage, which is the sweet spot where sales have grown (and continue to grow) dramatically, and the competition hasn’t caught up to it yet. Now is the time to jump on this incredible opportunity before everybody else does!



The key to selling Pedego Electric Bikes is getting people to try them. Riders invariably fall in love with the bikes, and they sell themselves. Your job is simply to create an environment where it’s fun and easy to buy.


Rentals and tours are especially fun and rewarding. They can be highly profitable, and they’re one of the best ways to get “butts on bikes” and let people experience the joy of riding a Pedego for the very first time.


Accessories make riding even more fun for your customers while providing a high margin source of income for your business. Most buyers include several hundred dollars of accessories with their Pedegos.


Buying a Pedego is the beginning of a long and fruitful relationship. Your service department will provide world-class maintenance and repair service that delights your customers while making the cash register ring.


Our philosophy is that you’re in business for yourself, but you’re never by yourself. The Pedego dealer support “dream team” is with you every step of the way. With well over a decade of hands-on electric bike retail experience, the “dream team” knows exactly what it takes to win in this business. Their sole focus is sharing their expertise and providing all the tools you need.


Opening a new business can be a lot work, but it doesn’t have to be. Pedego makes it much more quick & easy for you to get up and running.


You and your team will learn from the very best in the business. We provide hands-on technical training and follow up support to help you master the skills required to maintain and repair Pedego products. The exclusive “Pedego Buying Experience” sales training program includes personalized coaching that will empower you to delight your customers.


We help you select the perfect retail location in your area – often traveling to inspect potential real estate with you in person. Then we assist you in transforming your space into a fun and exciting place to shop (and work).


At least one Pedego team member will attend your Grand Opening to help celebrate your big day, and to provide real-world training and support. Our public relations team will put out a press release and pitch the event to local media outlets.


Our talented design team is at your service. We provide you tons of free printed materials, including everything from your business cards to a full- length “hello, fun…” magazine to share the joy of owning a Pedego with prospects. A variety of signs and displays are designed for you, along with any custom projects you can dream up. We’ll even design a custom logo featuring local landmarks and cultural icons.


You’ll have access to an exclusive Local Marketing Guide that is packed with useful information and proven marketing strategies. We provide a one- on-one consultation and ongoing coaching to help you reach your highest sales potential and take full advantage of all the marketing support that’s available from Pedego.


We host and manage your web page for free. Our digital marketing professionals will manage local search engine optimization (SEO) and paid search campaigns. Your customers will have an interactive online experience where they can get to know you, learn detailed product information, watch inspiring videos about customers, get answers to common questions, and design their very own dream Pedego.


Our in-house social media experts will establish and optimize key social media accounts, directory listings, review site profiles to enhance your shop’s online visibility and community engagement.


We provide professional quality photos and video footage of your store and people riding bikes in the surrounding area. We also produce a short video introducing you to potential customers.


We hold an annual conference where you can
rub elbows with a supportive community of fellow store owners. It’s one big, happy family where everyone shares best practices and learns from each other. This is where we review our progress and unveil our strategies for the year ahead. Above all, we celebrate and have fun!


Pedego provides generous financial support to help you make key investments in your business.


A branded delivery van helps you delight your customers and be more visible.


We provide special pricing for Pedegos being used in your rental fleet.


Get involved in your community and support the causes you care about.


Your staff can better serve customers as Pedego owners themselves.

Driving Customers to your Doorstep

We invest heavily in Public Relations, Social Media, and Digital Marketing to create awareness and demand for Pedego Electric Bikes.

Pedego has been featured in AARP, Newsweek, The Los Angeles Times, The New York Times, The Wall Street Journal, and countless other media outlets across the country.

PedegoElectricBikes.com has top rankings in Google and other search engines and is full of useful, engaging content.

Our Facebook page has over 32,000 fans! Pedego owners have even created their own Facebook group to share their adventures with each other.

Our YouTube channel has nearly 2 millions views. It features love stories, product showcases, and other fun videos that educate and inspire customers.

You should see some of the letters I get from customers and Pedego store owners. I never imagined, in my wildest dreams, that Pedego would have such a tremendous impact!
Terry - Co-Founder and CFO (Chief Fun Officer)
What I love most about Pedego is seeing all the remarkable growth and changes over time. After ten years of hard work, Pedego is an overnight success!
Ashley - Operations
I enjoy coming to work every day knowing that I am contributing to the growing number of people whose lives are being changed by Pedego! There's no better feeling than knowing you've made a difference.
Wendy - Customer Service
I opened the first Pedego store in Huntington Beach to share the fun of Pedego with as many people as possible. Now my greatest joy is sharing the fun with my fellow store owners.
Tom - Development & Support
It’s easy to talk about customer service. Here at Pedego, we don’t talk about customer service. We DO customer service.
Charles - Warehouse
A Pedego vacation is more than an adventure. It's a memory that will last a lifetime.
Maria - Adventures
Working at Pedego is a dream come true for me. Just don’t ask me about my first time riding a Pedego bike…
Yali - Controller
Have you heard the joke about the interesting accountant? No??? Me neither.
Josh - Accounting
I grew up in my Dad’s bike shop, and I’ve been working on bikes since I was big enough to turn a wrench. Heaven to me is dreaming up a new product idea and watching it come to life!
Paul - Product Development
Our computers went down the other day, so we had to do everything manually. It took me 20 minutes to shuffle the cards for Solitaire.
Eric - Accessories
We see every technical issue, no matter how big or small, as an opportunity to prove how good we are and show our customers how much we care.
Nick - Tech Support
We pride ourselves in attention to detail. Anyone that thinks small things don’t matter has never spent the night in a tent with a mosquito.
Miquel - Master Builder
I'm a Pedego lover first and a Publicist second.
Teri - Public Relations
Pedego is a Lovemark! - a brand that inspires Loyalty Beyond Reason. I am passionate about Pedego and how you feel connected, blissful, and energized when you ride. Pedego to me is synonymous with love, fun and joy – it’s my Lovemark.
Sandra - Public Relations
My dad and I started with three bikes and eventually became the largest Pedego dealer in the world. One day we had an argument, and my dad shipped me down to Pedego HQ in a bike box. That was years ago, but they still have the box!
Cassidy - Marketing
I was excited about working in a paperless office. Everything was great until I needed to use the bathroom.
Nancy - Design
I refuse to submit a comment until we have an employee snack bar.
Santiago - Design
I really enjoy spending time with all the Pedego store owners. I’ve never worked with such warm-hearted and fun-loving people. It’s awesome!
Nicole - Digital Marketing
Supporting our stores behind the scenes is very rewarding for me. It feels good to play a part, no matter how small, in helping someone achieve a lifelong dream.
Jenny - Digital Marketing
Throughout my career, I’ve always liked what I did. But I don’t like Pedego, I LOVE it. I never even knew that was possible before.
Don - Co-Founder and CEO

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